The Architecture of Trust: Inside Publicis’s Calculated Bet on PepsiCo and the Rewriting of Agency Economics
Digiday+ Future of Marketing Briefing Published Fridays at 10:00 a.m. ET Introduction In the high-stakes,…
Tag: publicis
Omnicom’s Post-Mortem: Inside the Shock Loss of PepsiCo to Publicis and the Holding Company’s Race for Answers
By Seb Joseph Published: September 10, 2026 Main Facts The advertising world was rocked recently…
